How to Effectively Market With Email Marketing

Building a email list in any form of business, is a must simply because it is a new found method to getting repeated visits and possibly even sales. Email marketing, allows users to become consistent readers or in other words subscribers. The main purpose of email marketing and building a list of interested readers is so you can communicate and entice readers to do the action you are leading to. Whether it be purchasing one of your products, or visiting a certain website, building a subscriber based newsletter is essentially beneficial for any form of business. You don’t want customers to take a look at your website and go, you want to incorporate methods to better increase your conversions. And with the help of email marketing, you will learn exactly why building a newsletter is beneficial for both you and the customers.

The purpose of email marketing

Essentially why email marketing is mandatory for any form of business is because it pulls in relatively new customers become repeating buyers. There are few areas where email marketing covers, which you can benefit tremendously just from incorporating a certain form of email marketing:

1. Personalization: We know that emails are for personal uses. Ever acquiring an email from someone, generally is always taken to a personal level. Email marketing utilizes this feeling and can be used for your benefit.
2. Quick Communication: In addition to personalization, email marketing makes it very easy for customers to get up-to-date information relatively easily. This quality not only helps to increase sales, it will keep loyal customers happy as well.
3. Builds Relationships: Nowadays, with the technology available to marketers, it is possible for marketers to bring email marketing to a personal level and incorporate dynamic names within their email. This will not only increase your overall presence with your customers, it will make them feel more secure the longer you stay intact with your customers in your newsletter. Which means, possibly more sales, sign-ups, and possibly new visitors from referrals.

Now that you know the benefits of maintaining an email list of loyal customers, it is time to take action and put email marketing to use. To incorporate email marketing, I tremendously recommend one of the following methods:

1. FeedBurner – If you operate a blog or only want to maintain a newsletter for the purpose of only releasing web updates, FeedBurner is simply the ultimate solution (best of all, it is free). Otherwise, if you plan on sending weekly messages, I recommend a different solution listed below.
2. Aweber – Aweber is probably the leading email marketing solution which most marketers rely on due to their impeccable easy to use interface as well as their fast reliable servers which you can trust. Their prices are fairly decent and I believe about 80% of marketers I have seen, use Aweber for their email marketing campaigns.
3. MailChimp – MailChimp is a relatively new solution which I see a fairly large number of marketers use for their email marketing campaigns. Although it is one of the newer solutions nowadays, I’ve heard that they do not disappoint when it comes to delivery.

After you have found a provider, your next step is to learn the very basic fundamentals on how to write a good clear subject line which subscribers in your newsletter will undoubtedly check on what you have to say. Knowing how to entice subscribers to click on your email with a good subject line is crucial to really making email marketing work. If no one opens your email, all your effort goes down the drain. That is why it is very important to know how to lure readers to click on newly released emails through tested techniques. Here are some methods I recommend you using in your email marketing campaign, if ever.

Incorporate the three benefits that I have listed above (relationships, personalization, and communication) and use it for your advantage by writing enticing subject lines. Here are some examples of subject lines you can study in your email campaign.

1. Make Money Online Today – Bad
2. Make Money Online Today By Reading This – Better
3. Read This Report on How to Make Money Online Today – Fair
4. Hi [Name], Read Our Report on How to Make Money Online Today – Great
5. Hi [Name], Did You Receive our Report on How to Make Money Online Today? – Best

As you can see, there is a difference between each subject line and as it transitions, it becomes more attractive. The hardest part besides building up a list for your newsletter, is trying to make readers open up your email. With good practice and good usage of using personalization to your advantage, you can almost guarantee that the majority of your readers will open up your email.

You are not only limited to using personalization and using questions for your advantage, there are many other effective strategies to make a subject line clear and attractive to readers.

1. Use scarcity for your advantage (ex. 10 Free Reports for Next 10 Customers).
2. Leave readers hanging with the subject line, don’t give it all away (ex. Today I am going to reveal my secret money making method).
3. Offer incentives or start a special promotion.
4. Use big well known reputable names within your subject line.
5. Preach about your success (ex. I made $3,000 this month from Internet Marketing and how you can too!).
6. Don’t have to be literate and only capitalize important words or phrases within your subject line.
7. Relate your matter to certain recent big events.
8. Talk about your personal life or experiences.
9. Use numbers as well as symbols when necessary.

And the list can go on and on. There are many ways to effectively market with email marketing and once you have a good subject line, your subscribers are practically sold. A great technique I have found to be very useful for me is to become a subscriber for a well known Internet “guru”, which utilizes email marketing and study their methods. Uncover how they cleverly sell their products and determine how quick, or slow their process is and use that knowledge for your self. Chances are, the so called “gurus” have already tested their methods and tweaked their methods hundreds of times to increase conversions. If you study their methods, you don’t have to go through the same process, except skip to the most effective methods because that is what is being openly presented when you become a subscriber. Utilize email marketing for your business ventures and most of all, study how your competitors as well as well known gurus, go about making profits from their list and what techniques or creative ideas they incorporate to increase their sales.